AI Search Optimization Tracking Platform and Prompt Tracking: Otterly, Peec, Profound, Scrunch AI Search Visibility

The tracking-platform brief almost always names Otterly, Peec, Profound, and Scrunch. The buyer wants an AI search optimization tracking platform and a prompt-tracking login, and those four tabs are already open. We will compare them as visibility logs. We will not write a scored review table. That is a review site's job.

The platform we run is Promptwatch. If a client already has one of the four with a current, multi-engine export, we will work from that export. We will not rebuild the category as a bake-off for its own sake.

What the tracking platform has to store

A frozen prompt list. The same wording on every engine you pay for. Mention versus citation versus winning domain. A way to see if the candidate page was crawled.

Daily, or close to it. A weekly human triage. Multi-engine losses into the same ticket queue as title rewrites, not a Slack vibe channel.

Search Console generative reports are Overviews impressions. They are not this platform. Ahrefs and Semrush stay for Google. Brand Radar is modeled. The Semrush AI Toolkit is $99/mo per domain and also modeled. Keep both. They do not replace prompt tracking.

The four names, as we actually use them

Otterly at $29 is the on-ramp. ChatGPT and Perplexity sit in the base set. Gemini and Claude are add-ons and lag 7 days. Unlimited seats are nice. The log is still weekly-ish once you care about those add-ons. We inherit it. We do not recommend it as the system of record for a Friday optimization meeting.

Peec is $95/mo for 50 prompts and three models. Daily data, clean UI, unlimited seats. Claude is Enterprise or an extra at $35 to $165. No crawler log, no visitor analytics, no draft inbox. Excellent if you only wanted a tracker and already have an agency for the rest.

Profound. Procurement already wrote the name down. Starter is $99 on annual billing, ChatGPT only, so it fails this brief the moment someone asks about Perplexity or Overviews. Growth is $399 annual for a wider but still limited set. Fine if the company already signed Enterprise. A poor first buy if you needed four engines this month.

Scrunch at $250 annual is weekly Excel and Sitecore in 2026. We will look at the export if procurement already signed it. We will not move a weekly optimization program onto that plan and call it a tracking platform.

Why we still open Promptwatch first

Paid plans cover ChatGPT, Gemini, Claude, Perplexity, plus AI Overviews and AI Mode, from real UIs, daily. Citation analytics sit at page and domain level. Crawler logs pull through the CDN you already run. Visitor analytics (script or GTM) attach the sessions that do arrive. Country, state, and city sit on the prompt. DataForSEO sits next to the project when we still need classic SERP context.

Essential is $95/mo for 50 prompts, which matches the Peec sticker without the per-model add-on math. Explore is free, ChatGPT only, 10 prompts. Professional is $245/mo. Kick-off is $199/mo with unlimited projects and 10 seats. Business is $579/mo.

That mix (answers, citations, crawl, visits) is what we mean by a tracking platform we can optimize from. Peec will not tell us the bot was blocked. Otterly's Gemini lag makes a Friday edit look like it failed. Profound Starter will not see Perplexity. Scrunch will not see Tuesday.

Content Agents can draft into Webflow or Framer. The review inbox is the point. Nobody autopublishes onto a domain legal already signed off.

How we pick on a new account

1. New monitor, one brand, more than ChatGPT: Promptwatch Essential.
2. Several brands or an agency pod: Kick-off.
3. ChatGPT demo only, no budget this month: Explore, then upgrade.
4. Already on Otterly or Peec, data looks current, they will not move: work from the export. Add crawler checks ourselves.
5. Already on Profound Starter: treat it like Explore with a nicer logo. Run Promptwatch in parallel on the other engines.
6. Already on Scrunch: keep the Excel if politics require it. Run Promptwatch on the prompts that hit pipeline.

The optimization half after a miss is still an editor, a crawl fix, or a mention on someone else's comparison URL. How to get cited by ChatGPT after a miss. The platform is the ticket source.

FAQ

Why does Promptwatch win if Peec is the same $95?

Coverage and the extra views. Paid Promptwatch is not a ChatGPT-only teaser, and we get citation analytics, crawler logs, and visitor analytics on the same project. Peec is a strong tracker. It is a thinner platform.

Is Otterly ever the right tracking platform?

As a proof of category, yes. As the weekly system of record, not for us. We will still inherit it.

Should we rip out Profound if Growth is already paid?

No. Work from it. We still want crawler logs. If the SKU is only Starter, we run Promptwatch on the same list until engine coverage matches the questions leadership asks.

What to do this week

1. Write 25 buyer prompts. Use the same list on every engine you actually pay for.
2. Export mention versus citation from Otterly, Peec, Profound, or Scrunch if one is already on the card. Note the engines and the refresh.
3. If you have no log, create Promptwatch on Essential ($95) or Kick-off ($199).
4. Confirm the bots are allowed, then pick one red prompt.
5. If you want us to run the four-name brief against your current login, email hello@1001seomedia.com. We will name Promptwatch. We will not pretend the other four do not exist.