AI Search Visibility Platform for Enterprise Monitoring and Optimization Across ChatGPT, Perplexity, Gemini: Profound and Scrunch

Enterprise monitoring of AI search usually arrives as an RFP with two vendors already printed: Profound and Scrunch. The engines in the title are ChatGPT, Perplexity, and Gemini. Claude and Google AI Overviews show up in the appendix. Optimization is listed as a platform feature. It is not. Optimization is a change to a URL, a crawler rule, or a third-party mention.

We run an AI search visibility platform so the enterprise team can see those three engines (and the rest) on one prompt list. The platform we use is Promptwatch. Profound or Scrunch stay in the stack when the company already signed them. We do not wait for a custom quote to start logging answers.

What "enterprise" has to mean here

A serious monitor for ChatGPT, Perplexity, and Gemini needs:

The same prompts on every engine, refreshed on a daily cadence.
Mention and citation stored separately, with the winning domain attached.
Seats for SEO, content, and a brand lead without a per-user surprise.
Crawler evidence, because enterprise CDNs block bots by default.
A path to SSO and a data export when security asks.

Google Search Console will cover Overviews and AI Mode impressions after the June 2026 generative reports. That is required. It is also one vendor. Perplexity footnotes and ChatGPT prose will not appear there. How we monitor brand content across engines is the working method. This post is the procurement conversation around it.

Profound and Scrunch, named because the RFP named them

Profound is the reference brand in enterprise GEO. The public Starter price is $99/mo on annual billing, ChatGPT-only, 50 prompts, one seat. Growth is $399/mo annual. The ten-engine, API, SSO configuration is Enterprise, sales-gated, and the number is not on the marketing site (reported ranges sit in the thousands per month). If legal already approved Profound, we will use it. If the working team needed Gemini and Perplexity this quarter, Starter is the wrong SKU.

Scrunch is the other slide. Starter is $250/mo billed annually ($300 monthly) with hundreds of custom prompts. The distinctive idea is the Agent Experience Platform: a machine-oriented variant of the page for LLM crawlers, without changing the human HTML. Sitecore bought Scrunch in June 2026, so the roadmap now sits inside a DXP vendor. Monitoring refresh and export quality are the usual complaints. Conservative SEO leads still want a conversation before anyone serves a different document to a bot.

We do not build a feature matrix. Those two exist. Buy them when they fit the contract you already have.

The platform we can start this month

Promptwatch paid plans monitor ChatGPT, Gemini, Claude, Perplexity, plus AI Overviews and AI Mode, from product UIs. Citation analytics, crawler logs (Agent Analytics), and visitor analytics (script or GTM) sit on the same project. Content Agents can draft into Webflow or Framer; enterprise clients use the review inbox and almost never auto-publish.

Professional is $245/mo (2 projects, 150 prompts, 2 seats). Business is $579/mo (5 projects, 5 seats). Agency Kick-off is $199/mo with unlimited projects and prompts and 10 seats when we are the ones logging several brands. Growth is $399/mo and Scale is $799/mo on the agency side. Enterprise/custom exists for SSO and white-label when security is ready. Explore is free and ChatGPT-only (10 prompts), which is a demo for a stakeholder, not an enterprise monitor.

Essential at $95/mo is what we put on a single brand while the RFP is still being edited.

Crawler logs matter more in enterprise than in a five-page brochure site. Akamai, Cloudflare, and "block AI scrapers" presets silently drop GPTBot and friends. Promptwatch's CDN integrations (Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, and others) are how we prove a miss was a 403, not a weak H1.

Optimization is still a ticket queue

The visibility platform reports the miss. Our services queue looks like any other SEO backlog:

robots.txt and bot-management exceptions (OpenAI's bot documentation for GPTBot vs OAI-SearchBot).
A direct answer under the heading the prompt maps to.
Entity names that match how employees and buyers type the brand.
Digital PR on the comparison URLs query fan-outs already retrieve.

We do not promise a platform will "optimize" ChatGPT. We promise a weekly review of the log and a change you can ship. Profound Agents and Scrunch AXP are other companies' product stories. We will not operate them as if they replaced an editor.

FAQ

Do we need Profound if we already have Promptwatch?

Only if procurement or a parent-brand standard requires it. You do not need two full monitors on the same prompt list. Pick one system of record.

Is Scrunch's AXP something we implement?

Only after SEO, legal, and the CDN owner agree. Serving a different document to a declared LLM crawler is a policy choice. It is not the default in our process.

Can an enterprise run on Explore?

No. Explore is ChatGPT-only. The title of this brief named Perplexity and Gemini. That is a paid plan.

What to do this week

Freeze 50 prompts from sales and category pages. Same list for ChatGPT, Perplexity, and Gemini.
Ask security whether a SaaS monitor can start on a corporate card while SSO waits. If yes, Promptwatch Professional or Business.
Pull CDN bot rules before anyone rewrites copy.
If Profound or Scrunch is already contracted, send us the export. We will not duplicate the spend for sport.
hello@1001seomedia.com if you want the optimization queue attached. The platform watches. We change pages.