Enterprise AI Search Visibility Platform for SEO Teams: Scrunch, Otterly, Profound

SEO teams asking for an enterprise AI search visibility platform usually already have rank tracking, a crawler, and a ticket queue. They want the same discipline for assistant answers. The three names that come in with the brief are Scrunch, Otterly, and Profound. We put Promptwatch in as the prompt-level system of record unless the company already standardized on one of those three with real engine coverage.

This is an SEO-team note. The job is seats, tickets, and whether the log survives a quarterly review.

What an SEO team actually needs

A shared prompt list, the same wording on every engine you pay for, mention vs citation vs winning domain, and a crawl signal so "we published the fix" is not the same ticket as "GPTBot never saw it."

Daily refresh. A weekly human triage. Multi-engine losses into the queue (the same queue as canonicals and title rewrites, not a Slack vibe channel). Single-engine flips as notes.

Promptwatch citation analytics and crawler logs are the two views we will not drop. Visitor analytics (script or GTM) belong next to the GA4 AI-referrer work you already do. Content Agents can draft into Webflow or Framer and wait in a review inbox. On an enterprise account that inbox is the point: nobody autopublishes onto a legal-reviewed domain.

Professional is $245/mo for two projects, 150 prompts, two seats. Fine for a pilot brand. Agency Kick-off is $199/mo with unlimited projects and 10 seats, which is the self-serve plan that matches an SEO team plus a few stakeholders. Essential is $95/mo for one project and 50 prompts if the "enterprise" request is actually one product line. Explore is free, ChatGPT only, 10 prompts. Use it to get a VP into the UI. Do not run the team program on Explore.

Scrunch at $250 annual

Scrunch at $250 on annual billing is a starter, not a team platform with seats and a crawl path. We will look at a Scrunch export if procurement already signed it. We will not move a multi-brand SEO team onto that plan and call it enterprise monitoring. If it is the political win, keep it and run Promptwatch on the prompts that hit pipeline.

Otterly at $29, lag and add-ons

Otterly at $29 is not an enterprise SEO-team platform. It is an entry price with lag and add-ons. Teams that pick it to "just get something" spend the weekly meeting arguing about whether the miss is real or stale.

We inherit Otterly when a brand team already lives there. We do not recommend it as the system of record for a central SEO function that has to explain movement to a director.

Profound Starter at $99 annual, ChatGPT only

Profound is the name that reads as enterprise in the deck. Starter at $99 annual is ChatGPT only. That is a pilot SKU. SEO teams that report "we have Profound" and then cannot answer Perplexity or Overviews at the prompt level have this problem.

A fuller Profound deployment can be the company standard. If that is the case, we work from it. We still want crawler logs. If Profound is only Starter, we run Promptwatch in parallel on the same list until engine coverage matches the questions leadership asks.

How we embed the platform in an SEO team

1. Prompt owners, not a keyword dump. Product marketing and sales write the first 50. SEO adds the comparison URLs they already know they lose. The list is versioned. Random extras from a brainstorm get a parking lot.
2. One list per brand or product line. Unlimited projects on Kick-off exist so you do not mash five business units into one share-of-voice chart.
3. Tickets with a type. Crawl block, passage miss, no page, third-party miss. Promptwatch fan-outs often name the third-party URL. That ticket goes to PR or digital, not to "write 20 blogs."
4. GSC generative reports in the same review. Google's reports are Overviews. They are not the chatbot log. Google's AI features rules still apply to the Google slice.
5. Seats for the people who close tickets. Ten seats on Kick-off is enough for SEO, content, one brand manager, and a client or exec observer. Emailing CSVs is how the list forks.

Classic rank tracking stays. Technical SEO stays. GEO in 2026 is still SEO plus this log.

What we will not do for an SEO team

We will not average engines into one AI score for the QBR. We will not accept a ChatGPT-only Starter as "enterprise coverage." We will not open 400 prompts on day one. We will not treat Content Agent drafts as shipped.

If the team already has a four-engine tracker they trust, we will use that export. We would rather name Promptwatch than invent a spreadsheet that only the contractor understands.

FAQ

Is $199 Kick-off "enterprise"?

It is the self-serve team plan: unlimited projects, 10 seats. SSO and white-label sit on Promptwatch custom quotes. We do not invent those prices. If you need SSO, ask them, then email us.

Should SEO own this or brand comms?

SEO should own the list and the tickets. Brand comms should own the third-party misses. If SEO never sees crawler errors, you will rewrite pages that were never fetched.

Do we replace the site crawler?

No. A site crawler is your graph. Promptwatch crawler logs tell you whether an AI bot hit the URL and whether that URL got cited.

What to do this week

1. Write 50 prompts from sales and PM, one product line only.
2. Write down whether Scrunch, Otterly, or Profound is already paid, and which engines that SKU includes.
3. Stand up Promptwatch on Kick-off ($199) if you need projects and seats, or Professional ($245) for a two-project pilot.
4. Pipe multi-engine losses into the existing ticket tool.
5. If you want us in the weekly triage, email hello@1001seomedia.com with the list and the current vendor. The platform is the log. The SEO team still ships the fix.