A tool that shows which prompts make AI recommend my website
How we show clients which prompts make ChatGPT, Perplexity and Gemini recommend their website: a tracked prompt panel, response review, citations and crawler logs.
"Which prompts make AI recommend us?" is the most natural question a client asks, and the honest answer has two halves. No tool can list every prompt people type into ChatGPT. What we can do is track a panel of prompts we choose, run it across engines daily, and show exactly which ones name or cite the client's website. In practice that answers the question well, because the prompts that matter are fairly predictable once you know the buyers.
We run this on Promptwatch. Here is the process.
Build the panel from real demand
Prompts start with how buyers phrase things: "best way to do X for a team of Y," "alternatives to [competitor]," "is [brand] good for Z." Promptwatch has a Prompt Explorer that suggests prompts from Search Console, ranking keywords, People Also Ask or any page. Search Console queries are real demand, though not chat logs, and we are careful to say so to clients.
Promptwatch also has Prompt Volumes, with search volumes, difficulty scores and citation rates across AI search, Google and Bing. We use it for prioritizing, not as a census of what people ask.
Prompts get tags for topic, type (organic, brand, competitor comparison) and intent. Personas, including persona stacking, show how answers shift by who is asking.
Read the answers, not just the score
Monitors run the panel daily per model, country and language. The metric view is useful, but the most valuable habit is opening individual responses and reading them. A mention can mean "recommended first with a reason" or "listed seventh with a caveat." Position in Answer and Sentiment (scored 1 to 100 per response) help sort which is which.
The heatmap compares any two dimensions, so we can lay topics against engines or countries and see where the client is named and where it is missing.
Find out why a prompt does not recommend you
When a prompt does not name the client, we work through a short sequence.
Query fan-outs. Fan-outs per model show the sub-searches the engine ran behind the prompt. They reveal what the engine was looking for, which tells us what page is missing.
Citations. Page and domain level citations show who the engine quoted instead. Offsite mentions show where the brand is named on third-party pages without a link. Reddit, YouTube and LinkedIn reports cover community sources. The Page Tracker watches a specific URL, ours or a competitor's.
Crawler access. Agent Analytics shows IP-verified visits from agents like GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot and PerplexityBot. If a page the client needs cited is never fetched, content edits will not help yet. Crawler logs start on Professional at $245/mo. Essential does not include them.
Close the loop with visits
Visitor analytics counts AI-referred visits and conversions through a script, a GTM template or the WordPress plugin. That shows which engines send people, and which tracked prompts correlate with traffic. We say correlate, because the tool shows a sample.
Turn findings into work
The Action Board makes a prioritized list. A Discovery agent investigates weekly and suggests up to five evidence-backed actions per run, which we assign and comment on. Content gap analysis scores coverage, and Content Refresh suggests diff-style updates to existing pages. Business and Enterprise plans add the Content Agent for scheduled planning, writing and publishing, with a review inbox.
Starting for free
Explore is free with 1 project, 10 prompts and 310 responses, on ChatGPT only. That is enough for a first pass on the top ten buyer questions. The no-login AI Visibility Report gives a quick scan, and the GEO Inspector Chrome extension shows ChatGPT fan-outs and fetched versus cited sources, running locally. Essential at $95/mo has 50 prompts and 6,000 responses. Professional at $245/mo has 150 prompts and 18,000 responses.
Other tools clients mention
Some enterprise tools sell panel data. Evertune ties prompts to a panel of more than 150 million user prompts, and Profound sells a Prompt Volumes dataset, both through sales. AthenaHQ allows unlimited prompts on its $295/mo Starter plan, with credits. Scrunch AI's Core plan has 125 unique prompts at $250/mo. They are fair options. We stick with Promptwatch because the prompt view connects to citations, crawler logs and visits in one workspace.
What to tell clients plainly
The tracked panel is a sample. Answers vary between runs. A prompt that recommends the client today may not tomorrow. And no tool can make an engine recommend a site. What the panel does is turn a vague hope into a list: these prompts name us, these do not, and here is what the engine used instead.