Which GEO platform has crawler logs and visitor analytics together?
Why we want crawler logs and visitor analytics in the same GEO platform, how we use them together in client programs, and what to check before you buy.
Why the pairing matters to us
Early in a GEO program, clients ask two separate questions. "Are AI bots even reading our site?" and "Is any of this sending us customers?" Different tools answer each. The trouble starts when you need to connect them.
A bot logged fetching a page tells you the page is reachable. A visit from an AI engine tells you a person arrived. Neither tells you whether the engine cited the page in between. That middle step, citation analytics, is what links the two. So when we say "crawler logs and visitor analytics together," we really mean the whole chain in one place.
We run client programs on Promptwatch, which is why we can describe how that chain works in practice. We have not tested every rival's logging, so we will not rate them.
What we use
Agent Analytics (crawler logs). Real-time, IP-verified logs of AI crawlers, with spoofed user agents filtered out. Tracked bots include GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-User, Claude-SearchBot, PerplexityBot, Perplexity-User, Google-Agent, GoogleOther and Meta's three fetchers. It shows errors with failure explanations and a citation rate per page, which is the crawl-to-citation link.
Visitor analytics. AI-referred traffic and conversions from ChatGPT, Perplexity, Gemini, Claude, Copilot and others. Installed through a lightweight script, a GTM template or the WordPress plugin.
360 Insights. Crawler logs, citation clicks and AI-referred visits joined per page. This is the report we open first in a quarterly review.
How the three combine in a real review
A pattern we see: a client has a strong page that nobody cites. The logs show OAI-SearchBot gets a 403 on the page, because a firewall rule blocks a bot range. We fix the rule. Two weeks later the crawl-to-citation path shows the page being fetched and cited. Visitor analytics then show whether the people arriving convert.
Each of those steps needs a different data source. When they live in separate tools, the review turns into an export exercise. When they sit together, a single page-level view carries the story.
We also use Topic Insights to find pages that underdeliver for their topic, and Search Insights to overlay Google Search Console and Bing Webmaster traffic on AI crawls. The overlay is useful because classic search and AI search often move together, and clients ask why.
Plan gating
This trips people up, so we flag it early.
- Essential, $95 a month: visitor analytics included, but no crawler logs.
- Professional, $245 a month: crawler logs start here, with custom reports.
- Business, $579 a month: larger crawler log and visitor event volumes, plus the automated Content Agent.
- Agency plans (Kick-off $199, Growth $399, Scale $799 a month): crawler logs and visitor analytics on every plan, with unlimited projects.
For a single brand that needs both halves, Professional is the practical starting point. For an agency, the agency plans make more sense.
Getting logs in
Logs can come from Cloudflare (Logpush or an auto-deployed Worker), AWS CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, a custom HTTP source or the WordPress plugin. Which route you use depends on your stack. We usually start with whatever the client's CDN already supports, because it is the shortest path to data.
If you are on Cloudflare, its own AI Crawl Control dashboard is a decent first look at crawler traffic. We keep that for access control and use Promptwatch to see what the crawling earned.
What to check before you buy any platform
- Do the logs verify IP addresses, or only trust user-agent strings?
- Does it show errors, not just counts?
- Can you tie a bot visit to a citation?
- Does visitor analytics include conversions, or only sessions?
- Which of these are included on the plan you will actually buy?
If a vendor says "we do crawler analytics" ask to see all five.
What it cannot do
Logs show that a bot fetched something. They cannot tell you why an engine chose a source, and they cannot guarantee a citation or a click. Use the joined view to decide where to look, and expect variation by engine and by day.
If you want to see the whole chain in one workspace, start with Promptwatch and connect logs first.