Agency White-Label AI Visibility Dashboard and Client Portal Options
How we deliver branded AI visibility reporting to clients without an enterprise contract, and the cases where white-label is actually worth it.
We are an agency, so we get to answer this one from the buying side of the table. Clients want a dashboard with a login. Prospects ask in pitches whether they will "get a portal." And every AI visibility vendor's sales page whispers that white-label exists, somewhere, for someone. Here is how we actually handle it, and what we would do differently at a different scale.
The blunt version first: we do not pay for white-label. We run client programs on Promptwatch, where white-label sits in the Enterprise tier alongside SSO and dedicated support, above the self-serve agency plans. The self-serve plans (Kick-off $199/mo, Growth $399/mo, Scale $799/mo) give us the part that determines our unit economics: unlimited projects and prompts, 10 seats, one workspace. A new client is a new project, not a new subscription. That structure is why we can quote GEO retainers without a per-client software line item eating the margin.
What clients actually get from us
Each client gets a branded Looker Studio report, and the honest secret is that this beats most portals. The Promptwatch Looker connector, available on Professional and the agency plans, comes with templates for monitors, citations, prompts, and visibility, refreshes automatically, and pulls a 90-day window. We duplicate our house template per client, wire it to a read-only API key scoped to that client's project only, and share the report with the client's own Google accounts.
Walk through what that construction guarantees. The client sees live data, not a monthly PDF that aged three weeks. They see only their project, because the key cannot reach anything else. They never hold a platform login, so offboarding a stakeholder is a Google share change, not a password rotation. And the key is read-only, so the worst a leak can do is read a dashboard someone was already allowed to read. Our key policy is written up in read-only API keys for Looker and MCP. When Overviews are in the SOW, the same Looker file can sit next to Google's generative AI performance reports. Those stay Google's numbers. They do not become a white-label portal.
For clients who prefer updates where they already work, the Slack agent covers the gap between report reviews. Scheduled briefings that skip when nothing changed have quietly become the most-liked deliverable in some engagements. Setup notes: adding the Promptwatch agent to Slack.
When we would buy white-label
There are real cases. If a client's procurement requires SSO into every tool touching their data, that is an enterprise conversation by definition. If an agency resells visibility monitoring as its own productized service, with clients logging in daily under the agency's brand, a Looker report stops being enough. And at a certain client count, the operational cost of maintaining dozens of Looker files might exceed an enterprise license. We are not there. Most agencies asking about white-label are not either; they are two Looker templates away from what their clients actually wanted, which was current numbers with the agency's logo on top.
One warning from evaluations we have run: never assume white-label is included in a published agency price anywhere in this category. Ask, get it in writing, and price the alternative recipe above first.
FAQ
Do we pay for white-label?
No. White-label sits in Promptwatch Enterprise, alongside SSO and dedicated support. We run self-serve agency plans and deliver a branded Looker Studio report.
What do clients actually get?
A Looker file wired to a read-only API key scoped to that client's project. Live data, their project only, no platform login. Slack briefings cover the gap between report reviews when they asked for a pulse.
When would we buy white-label?
If procurement requires SSO into every tool, if the agency resells monitoring as its own productized login, or if maintaining dozens of Looker files costs more than an enterprise license. We are not there. Most agencies asking are not either.
If you want the reporting stack set up, or an honest read on whether your agency needs the enterprise tier, write to hello@1001seomedia.com.