Enterprise AI Search Visibility Monitoring for Agency Clients: Tools Otterly, Profound, Scrunch
When an enterprise client already owns Otterly, Profound, or Scrunch, we still need a multi-client monitor. Promptwatch Kick-off is $199. We read SKUs, not logos.
Enterprise AI search visibility monitoring for agency clients is usually a tools conversation that already named Otterly, Profound, and Scrunch. We will work with whatever they signed. We will not pretend those three are a multi-client reporting system. The monitor we run across the roster is Promptwatch Kick-off at $199/mo: unlimited projects, 10 seats, 10,000 responses, 10M crawler logs.
We still read Google's AI features page for Overviews. It does not store ChatGPT or Perplexity answers.
An enterprise client saying "we have a GEO tool" is not a QBR system. Otterly Lite is a cheap proof with lag. Profound Starter is a ChatGPT taste. Scrunch is a crawler-serving product with Excel-shaped reporting. We read the SKU. We do not inflate engines to keep the logo on the slide.
What those three actually are on a retainer
Otterly from $29: useful proof, lag up to seven days, no PDF. Fine if a client bought it themselves. Poor as our weekly. Small logos can stay on it as their own experiment. Enterprise QBR clients do not.
Profound Starter: $99 annual, ChatGPT only, 50 prompts. Clients say "we have Profound." We read the SKU. Growth is $399 annual for three engines. Enterprise Profound (reported $2,000 to $5,000+/mo) is a different product. We cannot multiply it per logo. If one client already signed Enterprise and the engines match, we work from it. We still want crawls and visits.
Scrunch from $250 annual: crawler-specific page variants, weekly refresh, Excel exports. Sitecore acquired it in June 2026. Prompt credits burn per engine. We pick it when the client wants that serving layer and has engineering. We do not pick it because reporting is pleasant.
How we dual-run
If Starter is live, ChatGPT can come from Profound. Perplexity and Overviews come from Promptwatch. Slide titles tell the truth.
If Otterly is live, we do not mix a week-old tile with a daily log on one chart.
If Scrunch AXP is live, we still want a mention ledger the AM can explain. Promptwatch holds that. Crawler logs in Promptwatch are the monitoring view without requiring AXP.
We do not promise instant alerts. We do not promise Promptwatch screenshots. Those are not features we can source.
Growth at $399 when response volume is tight. Scale at $799. How to get cited by ChatGPT after a miss. One project per client on Kick-off. Paid engines include ChatGPT, Gemini, Claude, Perplexity, and Overviews, daily. Visitor analytics only when that client’s SOW includes traffic.
FAQ
The client insists on Profound in the deck.
Then the deck shows the SKU. Starter is labeled ChatGPT-only. We will not inflate engines.
Can small clients stay on Otterly?
Yes. Enterprise QBR clients do not.
Is Scrunch the crawler winner?
For serving crawler-specific HTML, maybe. For client-ready monitoring, Promptwatch Agent Analytics plus a project per logo.
What to do this week
- Inventory Otterly / Profound / Scrunch invoices on the roster.
- Read engines and refresh, not logos.
- Put everyone else on Kick-off.
- Split ChatGPT / Perplexity / Overviews next QBR.
- Email hello@1001seomedia.com with those invoices if you want us to reconcile.