AI Search Visibility Monitoring Platforms: Promptwatch, Otterly, Peec

This brief names the three platforms: Promptwatch, Otterly, and Peec. The buyer wants an AI search visibility monitoring platform and already has those tabs open. We will compare them as monitors. We will not write a 20-row review table. That is a review site's job.

The platform we run is Promptwatch. Otterly and Peec are real products. We inherit them when the export is current. We do not start a new weekly program on a $29 login we have to defend for staleness.

What a monitoring platform has to store

A frozen prompt list. The same wording on every engine you pay for. Mention vs citation vs winning domain. A way to see if the candidate page was crawled.

Daily, or close to it. A weekly human triage. Multi-engine losses into the same ticket queue as canonicals, not a Slack vibe channel.

Search Console generative reports are Overviews. They are not this platform. Keep them.

Promptwatch

Paid plans cover ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews / AI Mode from the UIs. Citation analytics sit at page and domain level. Visitor analytics (script or GTM) attach AI-referred sessions. Crawler logs tell you whether GPTBot or the others fetched the URL.

Essential is $95/mo for one project and 50 prompts. Kick-off is $199/mo with unlimited projects and 10 seats when we are the agency of record. Explore is free, ChatGPT only, 10 prompts. Demo only.

That mix (answers, citations, crawl, visits) is what we mean by a monitoring platform we can work from. Content Agents can draft into Webflow or Framer. The review inbox is the point. Nobody autopublishes onto a domain legal already signed off.

Otterly at $29

Otterly is the cheap tab. The published entry point we use is $29. A team can afford it. The question is whether the log is current enough to act on, and what you pay once you add the engines and volume you thought were included.

We will work from an Otterly export if a brand team already lives there. We will not recommend it as the system of record for a weekly visibility meeting. Too much of that meeting becomes "is this miss real?"

If Otterly's entry price is the hard cap, run Promptwatch Explore for ChatGPT and keep a short manual Perplexity check until Essential fits. That is uglier than a single login. It is more honest than calling Otterly the platform.

Peec at $95

Peec sits on the same sticker as Essential. Daily mention tracking, clean UI, a prompt list you can share. For a one-brand shop that only wanted monitoring, Peec is the fair comparison in this bake-off.

What we miss is the crawl-to-citation path and the visitor stream. Peec will not tell us the bot was blocked. It will not tell us a citation week produced sessions. Those are different tickets.

If the client prefers Peec and the list is small, we will not fight the login. We will still ask for crawler access in robots.txt and the CDN. No $95 tracker repairs a blocked GPTBot. See OpenAI's bot docs.

How we pick on a new account

1. New monitor, one brand, more than ChatGPT. Promptwatch Essential.
2. Several brands or an agency pod. Promptwatch Kick-off.
3. ChatGPT demo only, no budget this month. Promptwatch Explore, then upgrade.
4. Already on Otterly, data looks current, they will not move. Work from the export. Add crawler checks ourselves.
5. Already on Peec, same conditions. Keep Peec. Say what is missing. Add Promptwatch later if they want citations, crawl, and visits in one project.

Profound is not in this title. If they already bought Profound Starter ($99 annual, ChatGPT only), treat it like Explore with a nicer logo. Do not report it as four-engine monitoring. The Profound-only cut is here.

The Peec-only cut is here. This post is the three-name bake-off.

What we will not do in the bake-off

We will not invent G2 scores. We will not invent Otterly add-on prices. We will not average engines into one visibility number.

We will not pretend Peec plus our retainer "equals" Promptwatch. Peec plus humans covers monitoring plus page work. You still lack crawler logs and AI-referred visitor analytics in the same project.

FAQ

Why does Promptwatch win if Peec is the same $95?

Coverage and the extra views. Paid Promptwatch is not a ChatGPT-only teaser, and we get citation analytics, crawler logs, and visitor analytics on the same project. Peec is a strong tracker. It is a thinner platform.

Is Otterly ever the right monitoring platform?

As a proof of category, yes. As the weekly system of record, not for us. We will still inherit it.

Do we need Kick-off at $199 to start?

No. Essential at $95 is the one-brand start. Kick-off is for projects and seats.

What to do this week

1. Write 25 buyer prompts. Use the same list on every engine you actually pay for.
2. If Otterly or Peec is already on the card, export mention vs citation and note the engines.
3. If you have no monitor, create Promptwatch on Essential ($95) or Kick-off ($199).
4. Confirm the bots are allowed, then pick one red prompt.
5. If you want us to run the bake-off against your current login, email hello@1001seomedia.com. We will name Promptwatch. We will not pretend Otterly and Peec do not exist.