Is there a tool that shows when ChatGPT cites my website in its responses?
There is: trackers sample ChatGPT answers daily and log cited pages. Here is how we use that data with logs and analytics, and what no tool can show.
Clients put this question to us in nearly the same words: is there a tool that shows when ChatGPT cites my website? The answer is yes, with one honest caveat that we state early. No tool sees every citation shown to every user. What a tool can do is ask ChatGPT your questions on a schedule and record which sources it names. That is a sample, and a reliable one if the panel is built well.
We then combine the sample with two real signals, so the client does not have to take any single source on faith.
The three signals
Sampled answers. Our tracker runs a panel of prompts against ChatGPT every day and logs cited pages.
Fetches. The client's logs show OpenAI agents requesting pages. OAI-SearchBot supports ChatGPT's search results, ChatGPT-User fetches pages when a user's request calls for it, and GPTBot is a separate crawler. A ChatGPT-User request is a useful clue and not a guarantee of a citation.
Clicks. ChatGPT links often carry a utm_source parameter naming it, so analytics can list landing pages reached from ChatGPT.
What we use
We run these programs on Promptwatch. It monitors ChatGPT (Search) in the real interface, daily, per country and language. For citations specifically:
- Citation analytics lists page and domain citations with URL positions.
- Page Tracker follows individual URLs, ours or a competitor's.
- ChatGPT News citations have their own view.
- Agent Analytics shows real-time, IP-verified crawler logs, including OAI-SearchBot, ChatGPT-User and GPTBot, with a citation rate per page. IP verification matters because anyone can claim to be GPTBot in a user agent.
- Visitor analytics attributes AI-referred traffic, including ChatGPT, to conversions.
- GEO Inspector, the free Chrome extension, shows ChatGPT fan-outs and fetched versus cited sources, and runs locally. We use it for quick spot checks in client meetings.
There is also a ChatGPT plugin, so a client can query their own Promptwatch data from within ChatGPT, and a hosted MCP server for other agents.
Reading the data
Fetched and cited. Working. Protect and refresh it.
Fetched, not cited. ChatGPT looked and chose another source. We compare with the cited page: depth, freshness, format, clarity of the answer.
Not fetched. An access problem. We check robots.txt for the OpenAI bots, rendering, redirects and firewall rules.
Cited, no clicks. Visibility without traffic. We rework the page's opening and title.
Citation Trends adds per-page history: first cited, ramp-up days, peak rate and decay half-life. That tells us how long a new page typically takes to be cited, and when an older one starts to fade.
Prompt panel basics
We start with 20 to 30 prompts covering buying questions, comparisons and a few brand questions. We tag them by topic and prompt type and set the country before the first run. Query fan-outs per model show the sub-searches ChatGPT runs, which is often where we find the page we should have written.
Plans
The free Explore plan is ChatGPT only with 10 prompts, which is enough to see the mechanics. Essential at $95 a month adds all models and 50 prompts but not crawler logs. Crawler logs start on Professional at $245 a month, which we recommend for anyone asking whether ChatGPT fetches their pages. Agency plans, Kick-off ($199), Growth ($399) and Scale ($799), include crawler logs and unlimited projects.
What we tell clients
A tool will show when ChatGPT cited you in the answers it sampled. It will not show every citation, and it will not make ChatGPT cite you. We pair the sample with logs and analytics, run it for two weeks, and use the gaps to decide what to change.