Wellows vs Promptwatch for agencies (2026): what we found when we tested it for client work
An agency look at Wellows: one answer balance across unlimited client projects, white-label reports, and outreach lists from implicit citations. Why our client programs still run on Promptwatch, with the agency plan maths done honestly.
Wellows came up in several pitch conversations this autumn, usually from someone who had seen its September repricing. The offer is easy to like if you run an agency. You get one monthly balance, unlimited client projects, unlimited seats, and every feature on every plan. That sounds like the end of per-client licence maths.
So we gave it the review we give any tool a client asks about. Below is what Wellows does better than most, where it stops, and why the client programs we run still live on Promptwatch.
Sources: wellows.com/pricing and wellows.com/llms.txt (the llms.txt says it was last updated on 23 September 2026), both read on 25 October 2026. Promptwatch facts come from its llms.txt, re-checked on 21 October 2026. When a vendor doesn't publish something, we say it isn't published instead of guessing.
What Wellows is
Wellows describes itself as a citation-first AI visibility platform, and that's a fair summary. It is a Disrupt.com company led by founder and CEO Masab Gadit, with an office in Dubai Silicon Oasis.
It tracks five engines: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini. Answers come from each engine's public interface, logged out, with web search switched on, not from APIs alone. Wellows then extracts every source in the citation list and reads those pages.
Scoring runs on citations rather than mentions. The AI Visibility Score is a brand's share of citations against the competitors it tracks, across the tracked prompts. The Citation Score is a composite that weights explicit and implicit citations by intent and by competitor share of voice. Both split branded from non-branded prompts. Mentions are tracked too, just separately.
Four things it does well for agency work
One balance across every client. Every plan has unlimited prompts, projects and seats. What you buy is a monthly balance of AI answers, where one answer is one prompt asked of one engine on one day. Every project draws from the same pool, and a project that runs no prompts costs nothing. Wellows dropped per-domain pricing altogether. For an agency with a long tail of small retainers, that is a sensible model.
White-label from the cheapest plan. White-label reporting and client dashboards are on every plan. So is Performance History, which keeps every run, compares any two dates, and exports CSV by project and date range. We spend real hours each month turning exports into something a client's marketing director will actually read, so we noticed this.
Outreach lists built from the data. When an engine cites a third-party page (a review site, a roundup, a forum thread) that never mentions the client, Wellows flags it as an implicit citation opportunity. It lists the page with contact emails and a template, and keeps Reddit, YouTube, LinkedIn, Medium and Quora apart from publisher sites. That's a digital PR target list drawn from what the engines read, which beats a list drawn from domain authority.
The explicit and implicit split. Explicit means the engine cited the client's own page. Implicit means it cited a third-party page that mentions the client. Seeing the two numbers apart tells you fast whether the problem is the client's site or their reputation elsewhere, and those go to different people on our team. Each cited page that mentions the brand also gets a sentiment label: positive, neutral or negative.
Around that sit Quick Wins with estimated citation counts, Content Opportunities, and KIVA, a writing agent that drafts against the client's Search Console data and can send the draft to WordPress for editing. Content Optimization and Content Scoring are both in beta.
Why our client programs run on Promptwatch
A monthly report has to answer more than "were we cited?" Clients ask why a page fell out of answers, and whether the program paid for itself. Those two questions decide renewals, and both need data Wellows doesn't publish.
Crawler logs, so we can diagnose. When visibility drops across a group of prompts, our first check is whether AI crawlers can still reach the pages. Promptwatch's Agent Analytics reads real-time AI crawler logs from the client's CDN or host (Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, or a custom HTTP feed). It tracks errors and follows the path from a crawl to a later citation. Wellows doesn't list crawler logs. Without them, a blocked path after a site migration looks exactly like losing a content battle, and you can waste a month writing pages nobody can fetch.
Conversions, so we can prove revenue. Promptwatch's visitor analytics installs with a small script or a GTM template and ties AI-referred sessions to conversions. Wellows publishes no visitor analytics. Its own FAQ is candid that rising citations often don't show up as referral traffic, because many AI answers resolve on the page. We agree. That's precisely why we want the sessions that do arrive counted next to the prompts that produced them.
More engines. Every paid Promptwatch plan monitors ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, Google AI Overviews and AI Mode. Wellows says plainly that it doesn't track Claude or Microsoft Copilot, and Grok isn't on its list. For a B2B client whose buyers work inside Microsoft tools all day, a report without Copilot is a gap we'd have to explain every month.
There's also prompt demand. Wellows deliberately publishes no prompt search volumes, arguing that nobody has credible figures. That's a defensible position. We still use Promptwatch's volumes and difficulty scores as a prioritisation signal when a client's budget only stretches to a few dozen prompts.
The agency plan maths, done honestly
Here are the plans an agency would actually compare. The last column is our own division of price by monitoring units.
| Plan | Monthly price | Monitoring units | Per 1,000 units | Projects | Seats |
|---|---|---|---|---|---|
| Wellows Growth | $249 | 18,000 answers | about $13.80 | Unlimited | Unlimited |
| Wellows Scale | $497 | 36,000 answers | about $13.80 | Unlimited | Unlimited |
| Promptwatch Agency Kick-off | $199 | 10,000 responses | $19.90 | Unlimited | 10 |
| Promptwatch Agency Growth | $399 | 25,000 responses | about $16 | Unlimited | 10 |
| Promptwatch Agency Scale | $799 | 65,000 responses | about $12.30 | Unlimited | 10 |
Treat the units as roughly comparable, not identical. Wellows defines an answer as one prompt on one engine on one day, and Promptwatch counts responses. With that caveat, Wellows Growth gives more monitoring than Kick-off for $50 more, and costs less per unit than Promptwatch Growth. Only at the top does the raw division tip towards Promptwatch Scale. Wellows also gives unlimited seats where Promptwatch's agency plans carry 10.
What the per-unit column leaves out is everything else in the agency plans. Kick-off includes 500K visitor events and 10M crawler logs. Growth has 2M and 25M, and Scale has 15M and 100M. All three add Agent Chat credits, content gap analysis, a site audit, Ads Radar, state and city tracking, unlimited pitch projects, custom reports and the Looker Studio connector, and every paid plan has an MCP server and REST API. Wellows' API is limited to reporting (Looker Studio, Databox, Whatagraph), and Wellows itself says not every product field is available through it.
One concession in Wellows' favour: Promptwatch's automated Content Agent is not on the agency plans. It sits on Business and Enterprise. KIVA's drafting is on every Wellows plan.
One habit to plan for if you choose Wellows: when the balance runs out, collection pauses until the billing date and unused answers don't roll over. Put low-priority clients on weekly runs, which cost roughly a seventh of daily, so a busy month doesn't leave a gap in a client report.
Where we land
If your agency mostly sells citation building and digital PR to many small clients, Wellows is a good tool at a fair price, and its outreach list is the feature we'd miss most.
Our programs are sold on diagnosis and revenue, so they run on Promptwatch. The deciding factor is the crawler logs and the conversion tracking. When a client asks why they dropped, or what the work was worth, those are the charts we open, and a citation report alone can't answer either question.