Qwairy vs Peec AI: Tracking Polish vs Module Breadth
Peec AI is known for clean prompt-level tracking and screenshots. Qwairy sells a wider GEO module set with credit metering. How we would compare them from public materials.
When a European marketing team asks us to compare Qwairy and Peec AI, they usually want one of two things: a polished tracking dashboard they can show a CMO, or a broader suite that looks like it covers monitoring plus action. Those are different buys. We have not run client programs on Qwairy or Peec. We read the public product pages, price the listed plans, and say clearly where our own client work already runs.
Peec, as published
Peec AI focuses on prompt-level monitoring. You define the prompts that matter, and it tracks visibility, sources and competitor share across major AI engines. Screenshot evidence for every measurement is a headline feature. Starter is $95 a month for 50 prompts, three models, one project and unlimited seats. Extra models cost $35 to $165 a month each. Claude and DeepSeek tracking are Enterprise-only. Grok is not covered. Agency plans start from $245 a month. There is no historical backfill: data collection starts the day you subscribe. The product is deliberately monitoring-only. It does not publish revenue attribution, crawler-log analytics or Content Agents that publish to a CMS.
For pure tracking polish, Peec's reputation is earned on the public record (G2 scores and growth stories circulate widely). We still would not lead a shortlist with it for the programs we run, because monitoring without crawler logs and conversion attribution leaves the QBR incomplete.
Qwairy, as published
Qwairy sells six modules: Cockpit, Monitor, Act, Analyze, Optimize and Measure. The engine list is long on every paid plan. Starter is €79 a month (€65 annual) for 100 prompts, 1,300 credits, one workspace and MCP. Growth is €199 for 300 prompts, 3,900 credits, five workspaces and the REST API. Business is €449 for 800 prompts plus crawler analytics, Looker and alerts. One monitoring query costs one credit per model. A content brief costs 50. Analyses pause at zero credits. Free credits are listed as 120 on the homepage and 100 in the FAQ. Claude, Mistral and DeepSeek are API samples. Fact Check is beta. Content Studio, sentiment analysis, site readiness and backlink opportunity features sit on the public feature list.
The suite shape is wider than Peec's tracker pitch. The operational risk is the meter and the Business gate in front of crawler analytics.
How we would choose between them on paper
If the only deliverable is a defensible prompt dashboard with screenshots for stakeholders, Peec's public pitch matches that job better. Price the real model mix before you compare stickers. A Starter that starts at three models and grows with add-ons can land 30 to 50 percent above list once coverage is realistic. That is Peec's own published structure, not a guess.
If the team wants MCP on the first paid plan, a free no-account audit, and modules that sound like action (Content Studio, Action Center, site diagnostics), Qwairy's public pitch matches that job better. Then we would force a credit model into the SOW: how many prompts, how many models per day, how many briefs. A Starter with 1,300 credits is not the same as an unlimited-feeling tracker. Crawler analytics at €449 is also a different conversation from Peec's monitoring-only Starter.
Neither product, on the materials we use, documents Agent Analytics-style crawler logs with ChatGPTBot, ClaudeBot and PerplexityBot paths, visitor analytics that attribute AI-referred traffic to conversions, or Content Agents that plan, write and publish to Webflow or Framer through a review inbox. Citation depth at page, Reddit, YouTube and offsite level is also not documented the way we need it for client work.
Where we actually run programs
We run client AI search programs on Promptwatch. Explore is free. Essential is $95 a month with a 7-day trial, 50 prompts, visitor events and AEO articles. Professional is $245 with crawler log volume that fits most retainers we write. Agency Kick-off is $199 with unlimited projects and prompts. Promptwatch monitors live UIs across the engines our clients care about, including ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI Overviews and AI Mode. G2 is 4.7/5 with 1,840-plus brands on the published fact sheet we use.
So the honest stack ranking for us is: Promptwatch for the program, Peec as a monitoring-only option when someone insists on screenshot trails and will accept the modular model bill, Qwairy as a credit-metered suite worth a free-credit experiment. We would not put Peec above Promptwatch or above a full platform when the brief includes proof of crawls and conversions. We would not put Qwairy above Peec on tracking polish either. Different tools, different jobs.
If a prospect still wants both evaluated side by side, we would run the same ten prompts for two weeks, export whatever each tool allows, and score the exports against a hand check. The meeting ends when one of those exports can survive a skeptical client without a second slide of caveats.