Qwairy vs Promptwatch: which AI visibility platform we would run client programs on
Qwairy vs Promptwatch from an agency angle: credits versus plans, crawler logs, content tools, and what matters when you report to clients every month.
When a client program needs an AI visibility platform, we compare on four things: how we are billed, what the first paid plan includes, whether the tool can explain a drop, and whether a client will read the report. This is how Qwairy and Promptwatch stack up on those, using Qwairy's published pricing (as recorded in August 2026) and Promptwatch's published materials from October 2026. We run client programs on Promptwatch, so weigh our view accordingly, and check Qwairy's own pages for anything that has changed.
Billing: credits or plans
This difference shapes day-to-day use more than any feature.
Qwairy bills by credits. One monitoring query costs one credit per model, and a content brief costs 50. Starter at €79 a month includes 100 prompts and 1,300 credits. When credits reach zero, new analyses pause, although unused credits roll over on renewal. The arithmetic matters for agencies. Tracking 100 prompts across ten engines daily would exhaust 1,300 credits within days. You can manage that by tracking fewer engines or less often, but then you are shaping your monitoring around the meter instead of around the client.
Promptwatch plans are sized in prompts and responses. Essential is $95 a month for 50 prompts and 6,000 responses, Professional is $245 for 150 prompts and 18,000 responses, and Business is $579 for 350 prompts and 42,000 responses. Agency self-serve plans are $199, $399, and $799 and include unlimited projects and prompts, 10 seats, and all AI models. We prefer knowing the ceiling in advance.
Engines
Qwairy lists ten engines and is open about the mix: ChatGPT, Perplexity, Gemini, and Grok are UI plus API, Copilot, AI Overviews, and AI Mode are UI, and Claude, Mistral, and DeepSeek are API. That transparency is useful. It tells you what a logged-in user would see versus what a model returns through an API.
Promptwatch draws the same line. ChatGPT Search, Google AI Overviews, Google AI Mode, Copilot, Gemini, Perplexity, Amazon Alexa, and Meta AI are monitored through the real interface. Claude, DeepSeek, Mistral, Grok, and others are API models. Every paid plan includes all active models. In client reports we note which is which, so nobody over-reads an API result.
What happens when visibility drops
This is where we spend our time. A client emails, "we vanished from ChatGPT". The tracker confirms it. Then comes the real question: why?
In Promptwatch, Agent Analytics gives IP-verified AI crawler logs. We check whether GPTBot, OAI-SearchBot, ChatGPT-User, and the other bots can still reach the page, and whether errors are involved. Citation analytics show which pages and domains the engine now cites, including Reddit and YouTube. Visitor analytics show whether AI-referred traffic fell with it. Crawler logs start on Professional at $245, not Essential.
Qwairy lists crawler analytics, Looker Studio, and alerts on its Business plan at €449 a month, with the REST API starting at Growth. So the diagnosis layer exists, but you buy it at the top of the self-serve range. Qwairy's public materials do not describe visitor analytics that attribute AI-referred sessions to conversions, and if that matters to your clients, ask for a demo before assuming it.
Content and action
Qwairy has an Action Center, a Content Studio, and backlink opportunities, and Fact Check is in beta. Promptwatch has the Action Board, a prioritized GEO to-do list with weekly agent-suggested actions and assignees. It also has content gap analysis, Content Creation, Content Refresh, and publishing to WordPress, Webflow, and Framer. The automated Content Agent is a Business and Enterprise feature, and agency self-serve plans do not include AEO articles or the knowledge base.
We keep a human approval step before anything is published, regardless of the tool.
Reporting to clients
Promptwatch offers scheduled PDF reports, custom reports from Professional and on all agency plans, Excel and CSV exports, and a Looker Studio connector. White-label branding on PDF exports is listed for agencies, though the plan it attaches to is not stated, so we confirm before promising it. Qwairy's Enterprise tier lists white-label and SSO.
Where Qwairy is a reasonable choice
Qwairy offers a real free start: a no-account audit on ChatGPT, Gemini, and Copilot, plus free credits to try the app. For a quick look, or a single-brand team that mostly needs monitoring and briefs, that can be enough. We would still read the pricing FAQ carefully, since the free credit count differs between the homepage (120) and the FAQ (100).
Our pick
For client programs we choose Promptwatch. The reason is not a single feature. It is that the explanation, the traffic data, and the content workflow sit in the same place as the tracking, so a monthly report can say what changed, why, and what we will do about it. Credit-metered tools make us think about the meter. Plan-sized tools let us think about the client.
If you are choosing for your own brand with a limited budget, try the free tiers of both, load your real prompts, and see which one explains a result you already understand.
No platform can guarantee an engine will recommend a brand, and we tell clients that on day one.