Which AI visibility tools track brand mentions across multiple countries and languages?
How we track brand mentions across countries and languages: native prompts per market, location settings, local citations, and the platform we run it on.
International clients rarely ask for a tool. They ask a worry: "We sell in six countries, and I only know what ChatGPT says in English." That worry is correct, and the answer to it is a panel that runs per country and per language. Here is how we set that up and which tool we use.
Why one market is not a sample of the others
The same buying question returns different brands depending on where it is asked and in which language. The sources differ too: local publishers, local forums, local directories. A brand that leads in its home market can be absent in a neighbor country, and the cause is often something specific, such as an English-only product page or a crawler that cannot reach the translated site.
So the tool needs to do four things: set country, set language, show local citations, and show whether crawlers reach each language version.
What we use
We run these programs on Promptwatch. Prompt panels run daily per model, per country and per language, so a Dutch prompt in the Netherlands and an English prompt in the UK are separate, comparable tracks. Country-level tracking is on every paid plan. State and city tracking starts at Business and is on every agency plan, and local GEO and SEO targeting by coordinates is available on Business, Agency Scale and Enterprise.
Around the panel:
- Citation analytics at page and domain level shows which local sites win each market's prompts, plus Reddit, YouTube and LinkedIn reports.
- Agent Analytics shows IP-verified crawler logs, so we can check whether GPTBot, OAI-SearchBot, ClaudeBot or PerplexityBot are fetching each language version of a site.
- Visitor analytics attributes AI-referred traffic and conversions, which helps compare markets by what they actually produce.
- Persona stacking adds a buyer type on top of country and language.
- The heatmap compares any two dimensions, such as models against countries, which is the fastest way to find the market where a brand is weakest.
How we build a multi-market panel
- Choose the markets that matter. Three to five, not twenty. Coverage multiplies prompt count quickly.
- Write prompts natively. We ask a local speaker to write or review each one. A translated English prompt often asks a question no local buyer would type.
- Keep a shared core. Ten prompts per market that map to each other, so comparisons are fair, plus a few local-only prompts.
- Set country and language per prompt group before the first run.
- Define a mention. The Brand Book analysis instructions decide what counts as a mention, including brand names that differ by market. Brand aliases cover local names.
- Run for two weeks without changes and read the baseline.
What we look for in the results
A market with low visibility and no crawler hits. That points to access: blocked bots, a missing locale in the sitemap, or a redirect loop. We fix that before writing anything.
A market with crawler hits but no citations. That points to content: pages that do not answer the local question, or that are thin translations.
A market where a local competitor dominates. Citation analytics shows what the competitor is cited from. Often it is a local publisher or a forum thread, which is an off-site problem.
A market where one model ignores the brand. The heatmap shows it, and the model-level view shows what that model prefers.
Plans and cost
Because every paid brand plan includes all active models, the main constraint is prompt volume. Essential is $95 a month for 50 prompts, which covers a small multi-market panel. Professional at $245 adds crawler logs, which we think are essential for any multi-language site. Business at $579 adds state and city tracking and the automated Content Agent. For agencies, Kick-off ($199), Growth ($399) and Scale ($799) include unlimited projects and prompts. The free Explore plan is ChatGPT only with 10 prompts, enough to test one market.
We have also seen other tools that include countries and languages at entry level and cap the number of engines. If a client only needs a mention count, that can be enough. For anything that requires a reason and a fix, we would rather have the citations and crawler data in the same place.
What we tell clients
Tracking will not guarantee a mention in any market. It shows where the brand appears, why a market is weak, and which changes help. Start with the top markets, native prompts and two weeks of baseline.